Duolingo Super Cost: Individual, Family, and Max Tier Annual Math
Quick answer
Duolingo Super is often ~$7–$13/month depending on promo (~$84–$156/year); Max with AI roleplay costs more—annual prepay via app stores may differ from web checkout.
Price note (October 2026): Prices inside Apple/Google billing can exceed web—compare checkout URLs before subscribing.
Tiers (illustrative)
| Tier | Monthly ballpark | Value |
|---|---|---|
| Free | $0 | Ads + hearts |
| Super | ~$9.99 | No ads, unlimited hearts |
| Max | higher | AI conversation features |
App store tax
iOS billing sometimes prices higher than duolingo.com—same features, worse annual math.
Step-by-step: compare plans like an accountant
- List every tier you might realistically use Ignore enterprise or student tiers unless you qualify. Note ads vs ad-free and device limits.
- Multiply monthly by 12 That is your true annual cost before tax. Add 6–10% if your state taxes streaming.
- Add hidden line items 4K fees, extra member slots, cloud storage add-ons, and in-app purchases belong in the total.
- Model downgrade paths If canceling, check whether a cheaper tier still covers your use case—sometimes that beats churn.
Frequently asked questions
Does Duolingo charge tax on top of the advertised price?
In many U.S. states you will see sales tax on digital subscriptions. The pre-tax plan price is what marketing pages usually show—check your receipt for the all-in monthly total.
Is annual billing always cheaper?
Only when the provider offers a true annual plan or prepaid gift cards at a discount. Month-to-month multiplied by 12 is the baseline; compare that to any annual offer line by line.